YETI FOUR LETTERS
WIEDEN+KENNEDY 2026




Because those who FISH don’t need a reason beyond FISH. Those who BALL don’t explain BALL. The same goes for RACE, COOK, RIDE, HUNT, and whatever else you’re all in on.

















NYC
ATX






TEAM

WIEDEN+KENNEDY
Creatives — Brad Trost & Alex Maleski
CDs — Pierre Jouffray & Derek Szynal
Lead Producer — Byron Oshiro
EP Robert Saxon
Brand — Tobin Kittoe & KJ Patterson
Strategy — Anthony Holden  
Design Director — Katie McHugh
Design Producer — Amy Kirby
Senior Designer — Macy Eiesland
Senior Retoucher Shay Platz
OOH Motion Design Neil Hilken & Wen Tsai
Business Affairs — Lisa Dougherty & Joe Chaath


FILM
Edit — Grayson Chaney & Zoe Kraft & Dan Sherwin at Cartel
Color —  Daniel de Vue + Taylor Pool at Trafik 
Sound Design — Noah Woodburn + Morgan Johnson at Field Day
Music  — South
VFX — Pariah

PRODUCT SHOOT
EP – Zoë Schrepel
DP/Photographer – Jeff Melanson
Line Producer – Joe Nolton & Gabby Francis
1st AD – Ime Etuk
Prop Master – Nate Smith 
PRESS
Brand New
Adweek
Little Black Book
Shots
Creative Review
Fast Company