- PROJECTS
- CALDERA
- SKIMS LAB
- VISA BOOK
- SUPER PLAY
- ARCHIVE
Macy is a graphic designer making messes @ W+K. (more)
WIEDEN+KENNEDY 2024
CREATIVITY CHANGES EVERYTHING
Dan Wieden established Caldera in 1996 to focus on the strengths of youth and their communities, led by the belief that “when youth are given access to the explosive power of creativity, they can change their world.”
The design system is derived from the simple idea of coloring outside the lines. Caldera is a program that allows youth to redefine their futures, using art as a tool for self expression. The mostly black and white system is cool enough for high-schoolers to love, and also lets the environment and work that’s produced there shine.
We also designed and developed a website:
www.caldera.org
Dan Wieden established Caldera in 1996 to focus on the strengths of youth and their communities, led by the belief that “when youth are given access to the explosive power of creativity, they can change their world.”
The design system is derived from the simple idea of coloring outside the lines. Caldera is a program that allows youth to redefine their futures, using art as a tool for self expression. The mostly black and white system is cool enough for high-schoolers to love, and also lets the environment and work that’s produced there shine.
We also designed and developed a website:
www.caldera.org
W+K 2024
NAPKIN OF THE ORIGIN OF CALDERA, MADE BY DAN WIEDEN’S FRIEND
TEAM
A thing broke a long time ago.
It was a mountain. It couldn’t be fixed. Not even close.
So it became something else.
A bowl.
Scientists would say a depression in the center of the volcano.
Very un-mountain-like.
Anyway, rain filled it.
Trees surrounded it.
Kids dreamed on it.
Artists stayed on it.
Creativity grew from it,
and the bowl became more than a bowl.
It became a place where kids and artists and people could
feel like everything is possible and nothing needs to stay broken.
It was a mountain. It couldn’t be fixed. Not even close.
So it became something else.
A bowl.
Scientists would say a depression in the center of the volcano.
Very un-mountain-like.
Anyway, rain filled it.
Trees surrounded it.
Kids dreamed on it.
Artists stayed on it.
Creativity grew from it,
and the bowl became more than a bowl.
It became a place where kids and artists and people could
feel like everything is possible and nothing needs to stay broken.