The small book of small steps is a book to illustrate the new brand voice and internal positioning  of Visa moving forward. It is all about how Visa is there for you in the small everyday moments that compound to acheiving your goals. To illustrate this concept, we treated Visa’s brand mark as a graphic element, using the simple shape to  communicate  ideas of forward momentum, the power of starting small, imperfectionism on the way to success, and personal growth.