THE SKIMS LAB
WIEDEN+KENNEDY 2024



Inspired by Kim’s perfectionism, THE SKIMS LAB shows how SKIMS products are engineered to perfection. Skims Lab is an over-the-top, pop space odyssey about an engineering lab staffed entirely by Kim and her Klones. Working tirelessly, thousands of Kims go to extreme lengths testing the products in order to ensure every pair of SKIMS is out-of-this-world good.








SKIMS LAB GOGGLES
DESIGN TEAM



TEAM

WIEDEN+KENNEDY
Creatives — Ragen Fykes & Mariah Mercier
CCOs  — Azsa West / Susan Hoffman
Producer — Katie Schaller
Brand Director — Jacqueline Steele
Strategy — Rachel Holden
EP — Fritha Reynolds Dickie
Motion — Jeff Ackley / Chris Huang / Neil Hilken / Chang Xu
Editor — Rory Mclean / Joint
Design Director — David Chathus
Design Producer — Kelly Cousins
Designers — Oskar Radon / Macy Eiesland /Sophie Van Der Merwe / Elena Hernandez
SKIMS
Kim Kardashian
Jens Grede
Julia Collier
Kim Schraub
Stefania Consarino

DIRECTOR
Frank Lebon