The Palms Motel
The Palms Motel, a budget motel in the heart of vibrant North Portland, needed a fresh start. Nia Musiba, Phoebe Jacques, and I gave this run-down hotel a fresh rebrand to keep it up to date with the ever-growing neighborhood.
What was once a budget motel known only for it’s vintage neon sign and bad yelp reviews, the goal of the rebrand was to transform the motel from a cheap place to crash into a destination for residents and tourists alike. Inspired by the iconic neon sign, the brand embodies the feeling of a paradise vacation – without leaving the city. Making sure to maintain the Portland charm, the brand elevates the quirkiness of the motel. With vibrant local art, partnerships with surrounding bars and a collaboration with Stumptown coffee, visitors are reminded that the paradise is right here in Portland.
What was once a budget motel known only for it’s vintage neon sign and bad yelp reviews, the goal of the rebrand was to transform the motel from a cheap place to crash into a destination for residents and tourists alike. Inspired by the iconic neon sign, the brand embodies the feeling of a paradise vacation – without leaving the city. Making sure to maintain the Portland charm, the brand elevates the quirkiness of the motel. With vibrant local art, partnerships with surrounding bars and a collaboration with Stumptown coffee, visitors are reminded that the paradise is right here in Portland.
Branding Team
Nia Musiba
Phoebe Jacques
Macy Eiesland
Nia Musiba
Phoebe Jacques
Macy Eiesland
![](https://freight.cargo.site/t/original/i/c17f9fc1738d3e92f5b933c7696c1b54ff72c1a46a4eddceafc0239b372f8829/Palms-layout-options-17.png)
![](https://freight.cargo.site/t/original/i/b4747b2aac9b0a5d54e4f447086138a11fbc765cadafcd8ec9036ee28520312d/Scan-5.jpeg)
![](https://freight.cargo.site/t/original/i/49f21642ae067b12270f7ac6a2cc785bb8031392f4e5848a0779d8214c57a78f/Scan-6-copy.jpeg)
![](https://freight.cargo.site/t/original/i/873a033987cec1657750adc091a1c08bfd6f2e0c0e080dc471ff69dd2d13f8fd/Update.gif)
![](https://freight.cargo.site/t/original/i/858a06b2abccbd592fad60282034d38ef0aae7ae20ff6ac2b6547f1e626defe8/Untitled-3-05.png)
![](https://freight.cargo.site/t/original/i/6df558cf4eee705d1d1adfa38edb97e86cd342f50172f99bc9b350d491fca1b1/palms-motel.jpg)