The Palms Motel

The Palms Motel, a budget motel in the heart of vibrant North Portland, needed a fresh start. Nia Musiba, Phoebe Jacques, and I gave this run-down hotel a fresh rebrand to keep it up to date with the ever-growing neighborhood. What was once a budget motel known only for it’s vintage neon sign and bad yelp reviews, The Palms Motel is now a locals paradise. Built in the 1950s and surrounded by the bustling North Portland area, The Palms showed potential but lacked character beyond the exterior. The goal of the rebrand was to transform the motel from a cheap place to crash into a destination for residents and tourists alike. Inspired by the iconic neon sign, the brand embodies the feeling of a paradise vacation- without leaving the city! Making sure to maintain the Portland charm, the brand simply elevates the quirkiness of the motel, and fit in perfectly with the rest of the charming North Portland area. With vibrant local art, partnerships with surrounding bars and a collaboration with Stumptown coffee, visitors are reminded that the paradise is right here in Portland!



Branding Team

Nia Musiba
Phoebe Jacques
Macy Eiesland