A visit to the grocery store is a necessary evil that strikes fear into the heart of any grown-up. Through the eyes of a child, however, this is a golden opportunity for cart driving, free samples, and begging for sugary cereal. Super Play aims to capture the magic of childhood trips to the grocery store by using the power of color and type. Super Play subverts expectations of both gallery space and retail space by making room for play and exploration of an intentionally designed fantasy space.

Super Play was created as my final thesis project at Portland State University Graphic Design. I have always been interested in the spaces we move about and the influence that graphics have on our experiences. 

312 objects
30 milk crates
26 cans of spray paint

The Palms Motel

The Palms Motel, a budget motel in the heart of vibrant North Portland, needed a fresh start. Nia Musiba, Phoebe Jacques, and I gave this run-down hotel a fresh rebrand to keep it up to date with the ever-growing neighborhood.

What was once a budget motel known only for it’s vintage neon sign and bad yelp reviews, the goal of the rebrand was to transform the motel from a cheap place to crash into a destination for residents and tourists alike. Inspired by the iconic neon sign, the brand embodies the feeling of a paradise vacation – without leaving the city. Making sure to maintain the Portland charm, the brand elevates the quirkiness of the motel. With vibrant local art, partnerships with surrounding bars and a collaboration with Stumptown coffee, visitors are reminded that the paradise is right here in Portland.

Branding Team

Nia Musiba
Phoebe Jacques
Macy Eiesland