Paper Craft Danner Boot

Papercraft is what brought me to design, for this infographic project I constructed a Danner Boot out of paper. The Danner Bull Run Boot is a classic in the Danner Collection, as well as my personal favorite. This poster and set of postcards pulls apart, and details every aspect of the Bull Run Boot. The postcard format is fun and casual, meant to be given out at checkout or in the shoe box when you purchase. The fronts of the cards are more visually driven while the backs are more information heavy. The visual representation of the boot is crafted out of paper. I chose to diverge from a photo because the boot is so classic to Danner, it’s recognizable in a more simplified form. The unexpected idea of a paper shoe is intriguing and charming.