A visit to the grocery store is a necessary evil that strikes fear into the heart of any grown-up. Through the eyes of a child, however, this is a golden opportunity for cart driving, free samples, and begging for sugary cereal. Super Play aims to capture the magic of childhood trips to the grocery store by using the power of color and type. Super Play subverts expectations of both gallery space and retail space by making room for play and exploration of an intentionally designed fantasy space.

Super Play was created as my final thesis project at Portland State University Graphic Design. I have always been interested in the spaces we move about and the influence that graphics have on our experiences. 

312 objects
30 milk crates
26 cans of spray paint

Class Photos 

Art directed the PSUGD class photoshoot along side Nia Musiba, Phoebe Jacques, Tiana Greene, and Kaya Lathrop. Conceptialized by Nia Musiba, we went for a 90’s office-core direction to make fun of the nature of the class being a collaborative set-up. The theme was suported by retro props, cheeky photo styling, and hazy photo treatments. The photos were suplimented with a stark cobalt blue and sharp type that contrasts and modernizes the photos. 

Art Direction

Nia Musiba (Concept)
Phoebe Jacques
Macy Eiesland